Progress in CSR
Corporate social responsibility is inherent in the DNA of Beter Bed Holding. Since 2010, this responsibility has been increasingly made more explicit by incorporating it into the vision and subsequently reporting on performance in this area. The company attempts to progress in the area of CSR every year.
Iin 2010 the vision for corporate social responsibility was launched: ‘In every country in which we operate, we intend to become the market leader in the 'value-for-money' segment in the bed and mattress market, in a socially responsible manner.’ The CSR principles are defined in more detail in the general code of conduct and are reflected in the company's culture (standards and values as well as conduct) that form the basis for the way Beter Bed Holding does business.
Beter Bed Holding reported on CSR extensively for the first time in 2011, in accordance with the GRI's G3 guidelines.
The company committed to the UN Global Compact Code in 2012. The ten principles contained therein are seamlessly incorporated into the code of conduct at Beter Bed Holding. Moreover, the company has set itself targets for the medium term.
The CSR report was modified in line with the fourth generation of the GRI guidelines in 2013. This especially affected the detailed report that is published in addition to the Annual Report (then: GRI index). In 2013, Beter Bed Holding also started to define visions for the wide range of topics under CSR. The first step towards improving prioritisation was also taken in the form of a materiality study in the sector.
In 2014, the organisation actively pursued dialogue with its stakeholders.
In 2015 Beter Bed Holding has set up the CSR steering group which is actively involved in CSR issues and CSR objectives.
In 2016, the company will formulate CSR targets for 2016-2020. Those targets will reflect the ambition to launch initiatives within the sector and in consultation with strategic suppliers to promote ‘circular economy’.
One of the initiatives in which Beter Bed Holding intends to participate in 2016 is EMBED ('European Models for Bedding End-of-life Decisions'). EMBED is an initiative of the EBIA (European Bedding Industries’ Association for mattress and foam products) in response to the European Commission’s action plan for circular economy and the EU directive concerning recycling in particular.
In addition to the standard requirement for all suppliers to sign the code of conduct, the ways in which Beter Bed Holding can assume a pro-active role to ensure that materials used by suppliers also meet the applicable requirements from a CSR perspective need to be considered. Strengthening relationships with strategic suppliers is aimed at improving cooperation with them and consequently achieving joint objectives in fields such as sustainability. Management of the supply chain will be a joint effort by the company and its suppliers, which is why the strategic alliances with the suppliers are so important.
Responding to stakeholders’ wishes to take on more responsibility in the supply chain, the company has also decided to increasingly handle testing of the products sold itself. The organisation has signed a contract with TÜV/LGA for that purpose.